Usually, these "official" Twitter accounts of UST organizations are more formal and serious with their posts. So I thought "Why not go in a different direction?" If those other accounts are being serious with their tweets, I wanted to be funny. I wanted to give this Twitter account a human side instead of a formal "We are serious, we post news blah blah blah" feel to it. I want to connect with the followers in a way that would make them appreciate us. I want them to think that they can talk to TomasinoWeb informally, as a friend.
The other organizations are being serious and just simply posting news. I want the 2000+ followers to read something on the lighter side.
Now I'm not taking credit for anything at all. I just copied what ECW wrestler Tommy Dreamer said about competition. If your competition goes one way, you go another. Others are being serious, we go with humor. Once the others start being funny as well, we'll be serious.